It’s likely you have been following the pressure Facebook has been getting concerning its privacy policies.  The pressure seems to be working, as Facebook recently announced it will change its approach to privacy and make it easier for users to protect their personal data. This has been an on going battle.  I first commented on the need for better controls in Facebook 3 years ago, prompted by the then reaction of Facebook to privacy violations related to its Beacon advirtisements.  At that time I commented that “mature” uses of 2.0 (especially those that take the form of Enterprise 2.0) have to address the issue of privacy and learn from established corporate practices concerning responsible content management.

Here it is  three years later and Facebook is in a similar situation, and CEO Mark Zuckerberg is still resisting the demand to do the “right thing.”  While the ability to set privacy controls within Facebook has “been made simpler,” defaults are still set to “open.”  The ability to disable the mining/access of personal profiling by marketers is still “not that simple.”  Sure, Zuckerman is moving in the right direction, but he is going kicking and screaming, one small step at a time.

But enough critisism on that issue. You can read the many articles and commentary out there, and determine for yourself if Zuckerman and Facebook are doing enough. In this post, I want to focus on one of Zuckerman’s recent quotes in particular. In commenting on the struggle between social computing and privacy, Zuckerman stated,  “The company [Facebook] treads a delicate balance between protecting privacy rights and promoting social networking.”  When I read this quote – I could not help but think of Seth Meyer and Amy Pohler on Saturday Night Live’s Weekend Update: “Oh Really.”

I have stated for years that as the adolescent  we know as “2.0″ matures, it will become a bit more cognizant of the realities of the real world – for many reason. The issue of balancing access and security is not new, nor unique to 2.0. I have been describing ECM as such a balancing act for over a decade.  I first developed the graphic above over 10 years, as a way to explain how to approach an ECM strategy. At the top  a grayscale bar represents  a continuum between  control/secure and collaborate/innovate. This is framed under the competing business practices of risk management and knowledge management.  This is the highest level design decision you must grapple with when controlling any and all forms of content – social content included. Depending on the context and the point in the content’s lifecycle, the balance between security/privacy and access/collaboration need to be treated perhaps differently, but always proactively.

So, come  2.0  GROW UP.  Social computing – open, transparent emergent platforms – sure they are powerful  and should be exploited, but you cannot throw caution to the wind.  It’s time for social platforms to  take responsibility for what they create – whether inside or outside the firewall.  Inside the firewall, there really is no excuse, not to address this issue head on.

The concept of balancing access to content against security is the focus of the IAI Primer: “Enabling Collaboration While Managing Risk.”  (Free download)  The issue is also addressed from many angles in a series of IAI Primers on Enterprise 2.0. (Free download)

I also recently authored a study on behalf of The 2.0 Adoption Council, sponsored by NewsGator, entitled, “Implementing Enterprise 2.0 Within the European Union:  Transparency and Emergence vs. Privacy and Compliance.”

I will also be addressing this very issue head on at the upcoming Enterprise 2.0 Conference in Boston, on June 17, in a presentation entitled Implementing Enterprise 2.0 in a Controlled Environment:  Lessons Learned.

Want to hear more, and/or debate this point with me? I hope you can attend the talk, (Thursday at 9:30 AM). If you cannot make it, stay tuned, I will be posting my slides and the reaction I get from the audience in an upcoming post – promise.

An article in today’s Boston Globe, reports that a new regulation will compel bloggers to disclose any affiliations or gifts they have received.

As Web 2.0 matures, it will be more regulated. This is an issue I have blogged and spoken about many times before.  But what makes this article even more interesting to me is the reaction of bloggers. In this case the regulation actually seeks to make blogs more transparent – exposing any and all connections between the author and another possibly conflicting interest. The article states “Beginning today, bloggers, Twitterers, and others who write online reviews or endorse products … must disclose it when they receive free merchandise or payment for writing about an item.” Ah – disclosure – full transparency.  This is a good thing – right?

Web 2.0 zealots have long pontificated that the 2.0 movement is grounded in transparency and openness. And yet, in this instance they are “unhappy” with a ruling that makes their sites even more transparent. Oh the irony.

As previously stated, I have many times before blogged about the need for responsible use of Web and Enterprise 2.0 technologies, including the strategic leveraging of security, control and yes full-disclosure.  As Web 2.0 matures, perhaps many of its zealots will have to mature as well and realize that in many cases their  writings are not random ramblings but real business content, which needs to be responsibly managed and  accurately positioned for what it really is.

The article is really worth a read. The commentary and arguments from bloggers are telling and at times almost amusing.

And we’re just back from San Francisco, where we could be found doing a half-day Innovation Workshop “Going the Last 9 Yards of Enterprise 2.0,” a session on Findability “How Search 2.0 Has Been Redefined by Enterprise 2.0,” a session on Culture and Change “Can Enterprise 2.0 Crack the Knowledge Management Culture Barrier?” and not least, a center stage keynote “Enterprise 2.0: Straight from the Horses’ Mouths.”

The video from the keynote was streamed live, but appears not to have hit the archive yet – great to have had a chance to reprise our keynoting skills with a variation from our keynote in June 2008.

While we await a pointer to the captured video from November 2009, below we have provided both the intro video before we walked onstage (which went over quite well, thanks again to Wayne Kurtzman for the voice-over work), and which we’ve received a number of requests to post publicly – embed/tweet/spread as you will, and thank you to the live audience for your indulgence in running (galloping?) with the horse theme of the keynote.

And if you did not have a chance to watch the keynote live, below are the slides we had presented, highlighting some of the most shocking/intriguing of the statistics in the research work we have done with The 2.0 Adoption Council – a consortium of over 100 organizations representing the best of the best, and the largest of the Enterprise 2.0 projects that have been deployed around the world.

Without our voiceover from the conference, the findings likely beg some explanation as we had 20 minutes to hit the highlights and dive into the major issues found in IT Resistance, Management Resistance and User Resistance experienced by the 2.0 Adoption Council members in this research project.

Any questions while we await the audio/video from the show?

Comment away, and we will see what we can do to continue the conversation post-conference.

What resistance have YOU found in your organization, and how did you overcome it?

The second wave of Google Wave invites (outside of the development community it was initially released to in May/June) has been zipping across the web in the last 10 days – with the 8 invites I’d waved on twitter being snapped in minutes, and similar pleas for Wave invites lighting up the trending topics on Twitter et al.

The Collaborating Hordes

An additional 100,000+ of us have now had the chance to experiment with the Google Wave environment, and while my analysis is slightly more favorable than the initial view from June 1, 2009 (see IAM Alert: The Whimpering Google Wave) – it is clear that of any “early release” offering from Google, there is a lot more work to be done.

In fairness, this is billed as a “preview” and not “beta” (although also recall that Gmail only THIS year was stripped of it’s beta title, so Google is a bit loose with their release terminology), and has a much more limited set of people accessing the system than the typical Google offering.

As the continuing pounding and feedback of the invitees start to push the boundaries of what Google had expected, no doubt we’ll see refinement of the offering from many angles, including the ecosystem that springs up around Google Wave for open source and commercial offeirngs.

Usability Where Art Thou?

It’s ironic that for all of the fame of the “anti-clutter” interface of Google – the completely opposite approach of the search portals of the 90s such as Yahoo!, Excite et al – that the Google Wave environment is by far the most cluttered and complicated UI of any Google product.

In informal conversations with clients, and the many contacts I have both within the usability community and the software business world as a whole, I’ve heard nearly unanimously that Wave has the “most complicated and confusing interface” of any “2.0″ solution in recent history.

Reinventing Portals, Collaboration and Realtime

While it’s still incredibly early in the life of Google Wave outside of the labs of the Southern Hemisphere team behind this work, they’re clearly hinting at a trend that has been gathering for some time.

I’m speaking of the convergence of:

• Collaboration
• Social interactions
• Standards
• Fast, browser-based tools
• Mashups
• Multimedia
• Extendability and
• The ability to flip between (near) realtime and asynchronous communication/distribution modes

When I was at Delphi Group (for 13 years) we had at one time the “Realtime Reality Seminar” – somewhere in the 1998-2000 timeframe. We were incredibly early in calling realtime as an important trend. Frankly, far ahead of the capabilities of the Net/Web at the time, and even for proprietary/non-browser-based solutions.

It’s about YOU and NOW

But what was obvious then AND now is that realtime, while incredibly useful, is not ALWAYS the mode we need. But being able to blur the line and chose the tool/modality that fits YOUR business need, rather than being hampered by what tools are capable of or pre-determined by anyone, whether that be Google, Microsoft, SAP, Oracle, or any other solution provider.

When you need realtime, you REALLY need it… right NOW. Collaboration in wikis for example, while a massive disruption to traditional collaboration tools (in a positive way), has suffered from an ability to do realtime collaboration, due to the natue of the single-threaded “lock” of the wiki mindset (that’s changing as well, more on that in a separate post).

Clearly the lack of realtime has not been the death of wikis or any other “2.0″ toolset, but with the addition of realtime, we are finally getting close to having the ability to work in whatever we want, whenever we want it, all within a single environment.

It’s about SPEED in the Browser

The underlying guts of the Google Web Toolkit (GWT) which powers much of the snazziness and speed of the Wave interface is clearly gaining momentum, as other commercial software suppliers such as Traction Software (among others), begin to take advantage of the code investment of Google into high-performance Javascript and frameworks.

It’s about Expandability/Extensibility

The ability to add wavelets (ala widgets, portlets, applets, pick your meme from the past and drag it forward) to extend the general collaboration framework of Google Wave, or the ability to plug in “bots” as additional participants to conversations (to do automatic language translation, do lookups into systems, shorten URLs, etc.) both point to the benefits of standards and in Google not assuming that they can pre-determine exactly what people are going to want to collaborate on.

It’s about Social

The most obvious way to interact with someone on Google Wave is by what looks remarkably like an IM thread. My anecdotal evidence is that nearly everyone stumbles around being stuck in a reply chain before realizing you can edit other people’s comments – thus making it more like a real-time wiki than a discussion thread. (see the Usability comment – this seems to be a serious problem for adoption – although once the learning curve has passed, it’s not easily forgotten).

Yes, it’s about Collaboration

Collaboration is certainly the primary reason for Google Wave, but I believe we’ve only just begun to wrap our heads around what Collaboration online even means, as our tools have either been tremendously limiting, for geeks only (HTML warriors) or terribly expensive (e.g., traditional groupware and collaboration suites).

What are we collaborating ON?

Collaboration on a document? On a text-based project? On financials/spreadsheets? On revising business processes? On editing live video?

A larger world of options has opened up for collaboration via Wave, but getting over the hurdle of a text-based fixation for much of business content (what other reason is there for the vast amounts of e-mail and MS Word memo in any busines?), getting around to USEFUL outcomes of the ability to embed multimedia or apps of all kinds (remember the “death threat” style of desktop publishing when laser printers and web pages first came out?) while take some time, once we get over the thrill of the ability to embed all sorts of ridiculous content into our Waves. (see “Pulp Fiction Wave” [violent/questionable language - this is Pulp Fiction after all] and “Good Will Hunting Wave” for examples)

The Future is (Almost) Here

As science fiction writer William Gibson stated (ironically, typed, on a typewriter, at the time he’d coined the term cyberspace), “The Future is Already Here, It’s Just Not Evenly Distributed.”

2008-2009 has brought an incredible amount of innovation in solutions, and adoption by businesses in all things 2.0 – whether Web 2.0 (witness the election) or Enterprise 2.0 (witness Google Wave, major feature jumps by SocialText, Traction Software, Jive, PBWorks, ThoughtFarmer, Spigit, and more).

But it seems to me that we are right on the precipice of taking that NEXT big jump into the future of collaboration – at far more sane price points, with a broader mix of TARGETED functionality, and in a direction that is less likely (but not guaranteed) to be tied to any single vendor by virtue of standards and open source activities such as OpenSocial, GWT, the Google Wave APIs, HTML 5, CSS, XML and more.

2010 and Beyond

2010 is going to be an interesting ride – are you doing your part to take advantage of the business/professional and personal possibilities?

If you’re pushing the boundaries forward, or dragging the laggards from behind, get in touch – we need to raise as much awarenes and action as possible if we’re going to make collective progress.

In the meantime, find me (among other places) on Google Wave as dan.keldsen[at]googlewave.com. No invites left, but always interested in seeing how YOU are using Google Wave and 2.0 tools in general, to take advantage of realtime as we all invent the next generation of the USE of collaborative tools.