Keynote: From the Enterprise 2.0 Horses’ Mouths




The video archive of our keynote from the Enterprise 2.0 Conference in San Francisco is now available. It is embedded and viewable below – running just under 22 minutes.

Thanks again to Steve Wylie for inviting us to keynote a second time, to Susan Scrupski for her work and our partnership with The 2.0 Adoption Council, and to Wayne Kurtzman for the fantastic voice-over work in the intro video clip.


This represents highlights of some of the most shocking and interesting findings from the work we have been doing with The 2.0 Adoption Council, focusing, in this case, on IT Resistance, Management Resistance and User Resistance, budgets spent, and where those budgets are being allocated for Enterprise 2.0 projects at large-scale and in large enterprises (of all types represented in the council).

Interested in the companion whitepaper and further Enterprise 2.0 resources?

Are you experiencing similar resistance in your own organization?

How have you overcome the resistance? Top-down? Bottom-up? Internal communications? Carrot? Stick? Weigh in – we all need to uncover the best and worst practices if this market is going to take hold and grow even further.

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“During a week long "Proving Ground" for Information Architecture and Taxonomy, Dan added delightful perspectives from his incredibly diverse knowledge to help illustrate the classic techniques and lighten the rather dry science of IA. In the classes and workshops I learned that formality and formula are a first step and beyond that it is about context and connecting ideas. The Proving Ground experience has helped me in several ECM, information management, and data governance projects. Since the class I’ve followed Dan's blogs and podcasts that prove he is a master at connecting the science to the art, and knows how to get to the heart of managing enterprise content and knowledge.”
by Jeffrey Weiss, Senior Technology Consultant Russell Investments

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