Tag Archive | "Pretzel Crisps"

IAM Talking: Digital Gifts and the Gift Marketing Economy with Ethan Bloch from Flowtown

August 17, 2011 5 comments

Today, the topic is about Gift Marketing – It’s not just powerful to “give away” content for inbound marketing – giving unexpected gifts of your physical goods (consumer goods and food manufacturers, I’m looking at you) can provide a huge sales rise as well. Welcome to IAM Talking, a periodic podcast interview series, with your […]

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“During a week long "Proving Ground" for Information Architecture and Taxonomy, Dan added delightful perspectives from his incredibly diverse knowledge to help illustrate the classic techniques and lighten the rather dry science of IA. In the classes and workshops I learned that formality and formula are a first step and beyond that it is about context and connecting ideas. The Proving Ground experience has helped me in several ECM, information management, and data governance projects. Since the class I’ve followed Dan's blogs and podcasts that prove he is a master at connecting the science to the art, and knows how to get to the heart of managing enterprise content and knowledge.”
by Jeffrey Weiss, Senior Technology Consultant Russell Investments

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