IAM Talking: Why Enterprise 2.0, Now? with Ethan Yarbrough, President of Allyis




Information Architected IAM Talking with Ethan Allyis, President of AllyisA brief 20 minute video interview (embedded at the bottom) on the journey that a mid-sized company, Allyis, has taken in moving from a 1.0 to mindset, and where the journey will be CONTINUING to go from here on out. For them, 2008 was the watershed year when many previous efforts clicked into place and sent their 2.0 efforts into high gear.

Driven from the Top

This is the type of interview (audio, video or “just” text) that we typically do with Enterprise 2.0 customer engagements. The “soft” efforts that it takes to actively sow and reap Enterprise 2.0 needs all of the bottom-up AND top-down efforts you can bring to bear – while I’m a big proponent of emergent behavior, there’s nothing like stated dedication to an ongoing effort like a change of management thinking to Enterprise 2.0 to ACTUALLY (rather than theoretically) make change happen.

Allyis was kind enough to host me for 3-days last week in their offices in Kirkland, WA, for two separate sessions – one to continue sowing the seeds of Enterprise 2.0 Thinking (and Doing) with their executive and management team in a 2-day hybrid course of the Enterprise 2.0 Specialist course that Carl and I had developed for AIIM while we were the Market Intelligence unit of AIIM, and a 3rd day which I’ve been describing as a day-long Enterprise 2.0 keynote (I *think* that’s a good thing) largely for clients and the local contacts of Allyis to continue discussing and learning about Enterprise 2.0.

Engagement and 2.0 Nirvana

Fascinating discussions, and very interesting to hear how technology and/or culture lead and lag each other across various departments within companies, or across different organizations. Still a long way to go Enterprise 2.0 Nirvana, but I have to say I was VERY heartened to engage all of the people of Allyis and their peers in the Washington state area.

Hear what Ethan Yarbrough, President of Allyis had to say about the start of their journey, and the ongoing work they are doing to push to the front of the Enterprise 2.0 curve.

What are YOU doing in your business to BE Enterprise 2.0? Let us know – transparency, participation, feedback – no progress without reflection and refinement.

Any efforts that you’ve used to market, sell, educate on Enterprise 2.0 within your organization, chime in  – we’re using these materials to build up the story around the 2.0 Adoption Council. More stories = better.


(Downloadable MP4 version)

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“I was in a couple of Dan's sessions at the Boston AIIM Expo. I was inspired with the social networking for business. Frankly, I have been ignoring it, but now plan on getting my LinkedIn updated and other social resources ready to transfer into the business! Dan is a wealth of information on the subject. His depth of knowledge shows in his presentations.”
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