Keynote: From the Enterprise 2.0 Horses’ Mouths




The video archive of our keynote from the Enterprise 2.0 Conference in San Francisco is now available. It is embedded and viewable below – running just under 22 minutes.

Thanks again to Steve Wylie for inviting us to keynote a second time, to Susan Scrupski for her work and our partnership with The 2.0 Adoption Council, and to Wayne Kurtzman for the fantastic voice-over work in the intro video clip.


This represents highlights of some of the most shocking and interesting findings from the work we have been doing with The 2.0 Adoption Council, focusing, in this case, on IT Resistance, Management Resistance and User Resistance, budgets spent, and where those budgets are being allocated for Enterprise 2.0 projects at large-scale and in large enterprises (of all types represented in the council).

Interested in the companion whitepaper and further Enterprise 2.0 resources?

Are you experiencing similar resistance in your own organization?

How have you overcome the resistance? Top-down? Bottom-up? Internal communications? Carrot? Stick? Weigh in – we all need to uncover the best and worst practices if this market is going to take hold and grow even further.

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“Information Architected gave a wonderful class at the AIIM Expo in Boston! Moving 2.0 technologies into our business is a new concept for many in our organization. You have inspired me to start being more forceful in working parts in. I especially like your level-headed approach to the subject.”
by Mark Carlson, Director of IT , Systems & Methods, Inc

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