Today, the topic is about Gift Marketing – It’s not just powerful to “give away” content for inbound marketing – giving unexpected gifts of your physical goods (consumer goods and food manufacturers, I’m looking at you) can provide a huge sales rise as well. Welcome to IAM Talking, a periodic podcast interview series, with your [...]
IAM Talking: Digital Gifts and the Gift Marketing Economy with Ethan Bloch from Flowtown[ 30 min 07 s ]Play Now | Play in Popup | Download (229)
If you’re looking to “Enterprise 2.0″ to make you: Better at collaboration, or More social, or Better at innovation, or Anything else that is equally vague… stop right now. Do not pass go. Do not collect $200. And certainly, do not buy or build any Enterprise 2.0 tech just yet. Let’s Back Up… What will [...]
There’s something in the air… I’ve been involved an interesting series of workshop engagements recently (mix of Enterprise 2.0 and Innovation) which made me stop and pause to think about what’s transpired to my own approach to work over the last few years. I’m going to cover this in a two part series… Try, Fail, [...]
I’ve been busy writing a series of articles for CMSWire on mobile strategy, and as a result have been even more hyper-tuned into interesting mobile approaches. It’s not just for companies however – I recently stumbled (via Mashable) onto a combination paper resume, QR Code, Mobile and Video Pitch by a fellow looking to intern [...]
Today, the topic is about redefining innovation – Hint: You’re not starting from Ground Zero. Welcome to IAM Talking, a periodic podcast interview series, with your host, Dan Keldsen, Chief Innovation Officer at Information Architected, Inc. (IAI). Today IAM Talking with Ken Tencer, the CEO of Spyder Works Inc. and co-author of the book “The [...]
Editor’s Note: This post is a featured guest post by one of our IAI University Partners, Dr. Ellen Domb from the PQR Group. Stop the Innovation Wars is the attention-getting title of a Harvard Business Review article published last year, attempting to generate controversy in the business world. The article is written by Vijay Govindarajan [...]
A Quick Cloud Prod What exactly is the mental/cultural/political barrier for adoption of cloud computing and SaaS-based solutions? It should no longer be technical barriers – nor cost – nor reliability – so what’s the disconnect? Think about it… Most companies do not own and manage (without third party suppliers/partners – the “analog” to cloud [...]
It was recently recommended to me that I pick up a copy of “Billion-Dollar Lessons: What You Can Learn from the Most Inexcusable Business Failures of the Last 25 Years” published in 2008 by Paul B. Carroll and Chunka Mui. Fascinating book so far – as usual, bought the book wirelessly while I was having [...]
Recently, Robin Bew, Chief Economist in the Economist Intelligence Unit (EIU), the research division of The Economist magazine, posted the results of an EIU survey of large businesses. With such a complex system as the world economy, I always have my doubts as to how useful research like this is, but an interesting statistic called [...]
6 Years Ago… When I started covering the software solution providing side of the Innovation Management coin 6 years ago – it was a lonely world as an Innovation Analyst and Consultant. The software tools were so new, and with so little competition, that there was essentially no market there. And with no market = [...]
“I have had the pleasure of working with Dan over at least a decade now and have never been disappointed with his business insight, technology knowledge, practical problem solving approach and outgoing character. If an opportunity arises, I highly recommend you work with Dan as well.” by Gordon Sellers
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IAM Talking: Digital Gifts and the Gift Marketing Economy with Ethan Bloch from Flowtown [ 30 min 07 s ] Play Now | Play in Popup | Download (229)
