Tag Archive | "psychology"

IAM Talking: Gamify for the Win with Kevin Werbach and Dan Keldsen

December 3, 2012 2 comments

Today, the topic is Employee Engagement, and specifically, about Gamification.  Welcome to IAM Talking, a periodic podcast interview series, with your host, Dan Keldsen, Chief Innovation Officer at Information Architected. Today IAM Talking with Kevin Werbach, an Associate Professor of Legal Studies and Business Ethics at The Wharton School, University of Pennsylvania, as well as the […]

IAM Talking: Gamification, Behavioral Patterns and Employee Engagement

November 15, 2012 No comments yet

Today, the topic is Employee Engagement, and specifically, about Gamification.  Welcome to IAM Talking, a periodic podcast interview series, with your host, Dan Keldsen, Chief Innovation Officer at Information Architected. Today IAM Talking with Rajat Paharia, Founder and Chief Product Officer at Bunchball. Why is NOW the time for gamification and understanding, surfacing, and influencing […]

IAM Talking about Managing Influence – Cycles, Tables, Plays and Players, with Alan Kelly, CEO and Founder of Playmaker Systems

November 12, 2012 No comments yet

Today, the topic is Managing Influence.  Welcome to IAM Talking, a periodic podcast interview series, with your host, Dan Keldsen, Chief Innovation Officer at Information Architected. Today IAM Talking with Alan Kelly, CEO and Founder of Playmaker Systems, and Author of “The Elements of Influence.“ Want to know how to model influence, know when people or […]

IAM Talking: Loyalty, Engagement and the Game of Mobile with Scott Weller from SessionM

August 21, 2012 No comments yet

Today, the topic is about Loyalty, Customer Engagement and the Game of Mobile. Welcome to IAM Talking, a periodic podcast interview series, with your host, Dan Keldsen, Chief Innovation Officer at Information Architected. Today IAM Talking with Scott Weller, co-founder and CTO of SessionM. Gamification, game mechanics, compulsion loops, loyalty systems, engagement loops… What’s the […]

IAM Talking: Digital Gifts and the Gift Marketing Economy with Ethan Bloch from Flowtown

August 17, 2011 5 comments

Today, the topic is about Gift Marketing – It’s not just powerful to “give away” content for inbound marketing – giving unexpected gifts of your physical goods (consumer goods and food manufacturers, I’m looking at you) can provide a huge sales rise as well. Welcome to IAM Talking, a periodic podcast interview series, with your […]

IAM Talking: Geek Psychology and Selling Online with Noah Kagan from AppSumo

June 22, 2011 1 comment

Today, the topic is about Geek Psychology – Hint: Knowing (ideally, BEING) your community is more important than ever. It’s about THEM, not you. Welcome to IAM Talking, a periodic podcast interview series, with your host, Dan Keldsen, Chief Innovation Officer at Information Architected, Inc. (IAI). Today IAM Talking with Noah Kagan, the Chief Sumo […]

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