Flipping Over Content Delivery

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Readers of my work know that one of my more favorite aspects of ECM is content delivery. Along with mobility, the ability to re-purpose modular “chunks” of content in a variety of formats and contexts significantly enhances the value derived from ECM, increases the effectiveness of communication and quite frankly is just plain fun.

I have blogged about the concept often over the last few years, and originally began writing about it more than 15 years ago.  Many never seemed to quite get it – but slowly over the last few years more and more apps have emerged that clearly demonstrate the value of dynamic content delivery.  The latest is a free app known as Flipboard.

Flipboard is a personalized digital magazine, created by culling social media and content pertinent to the reader.  This is the future of publishing, and it will take off – of that I am sure.  But do not just take my word for it.  Flipboard has received many great reviews, and commentary , that like this post, positions Flipboard not just as an iPad app, but another step forward in dynamic content delivery.  Initial reaction has been so positive that the provider had to ask for patience with potential early “blips in service.”

– My point, I am not enamored with Flipboard per se – but am very excited to see yet another well done app come to the market that helps all of us experience the power of dynamic content delivery. Merge this with DAM and multimedia and the possibilities for new more effective ways to communicate are endless and the boundaries of ECM are stretched once again.

Oh yeah, the ECM nerd in me is again having a very good day.

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  • Ellen Domb

    The revolutionary aspect is that the author gives up control of what the content is when the reader gets it.   Readers have always been free to “skim” or cut out the interesting parts, etc., but the authors didn’t know about it.   As both author and reader this is making me re-think why authors write for an unknown audience, and how the assumptions about the audience have to change.    Thanks, Dan

    • Ellen – yes, authoring these days is both more sophisticated, and more simplified.

      Getting to know the audience is top of mind to me. Atomized and personalized content (training, books, etc.) is not only possible, but the best way to hone in on the most value for everyone involved.

      Thanks for the comment – innovation at work, eh?


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