Information Architected Market Alert (IAM Alert):
Intridea announced today a new open source, free Web Part (an add-on for SharePoint) to embed Present.ly (Intridea’s enterprise microblogging offering) within SharePoint. (see press release and Intridea site)
With the rise of Twitter in the consumer-facing world, has come the enterprise-facing versions of microblogging, with solutions such as dedicated offerings from Yammer and Present.ly, to the embedded capabilities within larger suites/platforms.
It seems clear that entirely stand-alone enterprise microblogging is not a “market” in and of itself, and the real trick, from a usability and adoption/change management standpoint, that microblogging, as with other forms of collaboration, need to be embedded within the flow of normal work, NOT as a separate interface.
Integrate to Disintegrate (Silos)
With this release of an integration point into the “elephant in the room” of Enterprise 2.0 – Microsoft SharePoint (which surprisingly does not currently have microblogging, nor, based on research we had done earlier in 2009, a usable wiki nor blogging capabilities), the power of an ecosystem around a major player in the market is helping to integrate and raise awareness ACROSS the market, as to the benefit of features and the overall system.
The benefits of light-weight communications (ala microblogging, streams) are tremendous, and in embracing the 2.0 methods of microcommunications (transparent, widely spread) vs. the siloed communications of traditional microcommunications (private IM conversations on specific platforms, such as LiveMeeting, etc.) is beginning to gain momentum, driven by the “twitter effect” (for those who see value in Twitter, of course). But it is still fairly early days for this capability, and the need to provide multiple ways to consume and use microblogging, whether stand-alone, integrated into a general platform (SharePoint) or a purpose-built Enterprise 2.0 platform (PBWorks, Thought Farmer, SocialText, Open Text, etc.), is key to getting microblogging/microsharing off the ground and into a sustainable mode.
Whether there is a market for microblogging per se, I would expect that purely stand-alone microblogging is going to disappear, as it is more of a feature than a “product.”
Where does your organization stand on microblogging/microsharing? Are you using Present.ly and similar microblogging tools, integrated suites WITH microblogging inside, Twitter (and damn the consequences), or none at all.